McDonald’s Australia is rolling out its biggest beverage launch since McCafé first opened in Australia in 1993, with a new drinks range landing nationwide from Wednesday, 15 July.
After first launching in Victoria and Queensland, the expanded McCafé menu will now be available across the country, including South Australia, with ten new beverages joining the line-up across iced coffee, Refreshers, Energisers and Crafted Sodas.
The launch taps into Australia’s growing “little treat” culture, with new research commissioned by McDonald’s Australia finding more than half of Aussies choose beverages based on their mood, personality or energy levels. The same research found 54 per cent see grabbing a drink as the perfect reward after a busy day.
The new range includes four iced and cold coffee options, from the Brown Sugar Shaken Espresso with Oat Milk to the Iced Golden Caramel Latte, Iced Velvet Mocha with Cold Foam and Choc Coconut Frappé.
For those after something fruity, the Refreshers range includes a Strawberry Watermelon Refresher, made with strawberry and watermelon flavours, lemonade and freeze-dried strawberries, and a Popping Mango Refresher, with mango and pineapple flavours, lemonade and strawberry popping pearls.
The Crafted Sodas bring a playful twist to the menu, with Berry Blast & Sprite served over ice with blue raspberry flavour and cold foam, and Popping Green Apple & Sprite featuring green apple popping pearls.
There are also new energy-style drinks, including the Red Bull Peach Boost Energiser and Red Bull Dragonberry Energiser, alongside Red Bull 250mL. Red Bull Zero 250mL will be available in Queensland and Victoria only.
“For our customers, drinks have become so much more than just something to sip – they’re a way to kick-start the day, recharge in the afternoon, connect with friends or simply treat yourself,” said Annabel Fribence, Chief Marketing Officer, McDonald’s Australia.
“To match the way Aussies are embracing beverages today, we’re rolling out our biggest beverage launch since McCafé opened in Australia over 30 years ago, featuring bold new flavours, quality ingredients and something for every mood and moment.
“The new range received a fantastic response during the trial, and now it’s time for Aussies across the country to pick their favourite. Mine’s the Berry Blast & Sprite!”
The full expanded McCafé range will be available nationally from Wednesday, 15 July.
