A new commercial structure is taking shape at Paramount Australia, with Grant Madigan stepping into a senior sales leadership role as the company combines its linear and digital sales operations under one team.
The move follows the departure of longtime sales boss Rod Prosser earlier this year, ending his 15 year run with the business and paving the way for Paramount’s newly unified sales approach.
The restructure also reflects broader industry moves toward simplified sales models, with broadcasters increasingly aligning streaming and traditional TV offerings under single commercial teams.
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Supplied:
Paramount Australia has unified its linear and digital television offering under a single sales proposition, with Grant Madigan commencing as Vice President, Sales to lead a team purpose-built for converged selling.
Grant assumes responsibility for the Australian sales function and reports directly to Lee Sears, President, International Markets Advertising Sales, Paramount Global.
Lee Sears, President, International Markets Advertising Sales, Paramount, said:
“Bringing together our linear and digital capabilities under a single, cohesive sales team is the right move for our partners and the right move for the market.”
“Grant is exactly the leader we need to drive that agenda in Australia, commercially sharp, deeply connected to the industry, and focused on delivering outcomes that matter to advertisers.”
Grant Madigan will step into the newly created role of Vice President of Sales, taking over responsibility for Paramount Australia’s sales division (image – supplied)
Grant Madigan, VP Sales, Paramount Australia, said:
“We have a talented sales team at Paramount with a real appetite to push what’s possible, guided by experienced leadership across the country and backed by a content catalogue reaching more viewers across more platforms than ever.”
“I’m looking forward to working closely with Nick, Di, Tamar and the broader team, in evolving our market offering and delivering powerful outcomes for our advertisers and partners.”
Grant’s direct reports include Nick Bower, General Manager Sales; Diane Ho, National Digital Sales Director; and Tamar Hovagimian, Director of National Advertising Partnerships.
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Nick oversees client and agency relationships and the converged national ad sales team. State Sales Directors reporting to Nick are Travis Kirk, NSW Sales Director; John O’Brien, Southern Markets Sales Director – Agency; Adam Quick, Southern Markets Sales Director – Indies & Direct; Helen Elliott, QLD Sales Director; and Paul Townsend, General Manager & WA Sales Director.
Diane leads Paramount Australia’s digital commercial strategy and revenue delivery, driving growth and innovation through data and technology led solutions, in partnership with agencies and clients.
Tamar is responsible for Australia’s commercial premium partnership portfolio across all platforms, from strategy and creative ideation to integration, production, and activation.
For Paramount Australia’s partners, this means less friction, greater flexibility and the full weight of Paramount’s premium content portfolio behind every conversation.
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