Broadcast TV still holds the crown, but the gap is slowly tightening as viewing habits continue to evolve across Australia’s Total Video landscape.
OzTAM’s newly released Q1 2026 Streamscape data shows broadcaster content remains firmly dominant, even as BVOD grows and streaming platforms edge further into the mix across multiple devices.
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OzTAM today launched a new interactive Streamscape dashboard, enabling customised analysis of Australia’s Total Video landscape for the first time. The dashboard coincides with the release of the Q1 2026 Streamscape data.
Available to subscribers from today, the Streamscape dashboard is a step-change in how the industry accesses Total Video insights, unlocking more flexible, personalised insights across broadcast television, BVOD and streaming platforms through a single interface.
The dashboard signals a transformative new phase for Streamscape, moving beyond static reporting to a personalised, self-serve environment.
It provides access to consistent, comparable metrics within a unified analytical framework, enabling media agencies to track trends over time and across demographics with greater efficiency.
The platform streamlines analysis and supports more informed decision-making in media planning for Total Video.
Karen Halligan, Chief Executive Officer of OZTAM (image – supplied)
Karen Halligan, Chief Executive Officer at OzTAM, said:
“As viewing continues to fragment, the need for a trusted, independent view has never been more critical.”
“Streamscape continues to evolve as a high-value intelligence asset, strengthening the industry’s ability to navigate complexity with confidence, and is underpinned by OzTAM’s robust measurement foundations.”
“Streamscape was created to bring clarity to a rapidly evolving video landscape. This next phase is about putting the data directly into the hands of our subscribers.”
“The interactive dashboard enhances how the industry engages with Total Video data and gives users the flexibility to explore, question and apply insights in ways that reflect their own priorities.”
“As the Total Video market continues to shift, our focus is on leading that evolution, expanding the way we deliver value while maintaining the independence and rigour the industry relies on.”
“The dashboard will continue to evolve as part of that, delivering more meaningful insights that reflect how Australians are watching video today.”
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Broadcast TV and BVOD content continues to dominate viewing
Also released today, the Q1 2026 Streamscape results highlight key trends in viewing behaviour across broadcast, BVOD and streaming platforms in homes, reinforcing the growing importance of a unified Total Video view.
Broadcaster content (Broadcast TV and BVOD) remains dominant, with a 62.6% share of all viewing, and viewing to TV sets alone at 86%. BVOD continues to gain ground, rising to 10.8% in Q1 2026, up from 9.8% in Q4 2025.
Viewing to other streamers (Digital Video) rose slightly to 37.9%, up 0.5 percentage points from Q4 2025.
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