Breathe Pakistan, a flagship climate change awareness initiative by DawnMedia, has partnered with Alertli, a socially intelligent platform powered by voice and location-based artificial intelligence (AI), to strengthen citizen-led climate reporting and resilience efforts across Pakistan.
According to a press release issued on Thursday, the collaboration will enable citizens to report climate-related incidents in real time, including urban flooding after heavy rainfall, heat-related emergencies, weather-induced road blockages, and climate-linked property damage.
The statement said these reports will contribute to a broader national framework for climate awareness and preparedness “at a time when rising temperatures and increasingly extreme weather events are placing unprecedented strain on urban infrastructure, public health systems, and everyday mobility”.
It added that under the partnership, Alertli will serve as an “official citizen-reporting tool across Breathe Pakistan’s platforms”.
User-submitted reports will be analysed using AI to generate structured, actionable insights, helping surface on-ground realities, identify emerging climate patterns, and strengthen data-driven climate discourse, the statement said.
A spokesperson for Breathe Pakistan said the partnership reflected the initiative’s continued commitment to meaningful public engagement.
“Climate resilience depends on timely information and active participation. By bringing together credible media, technology, and citizen voices, this collaboration helps translate lived experiences into knowledge that can inform awareness, response, and long-term preparedness,” the spokesperson said.
Meanwhile, a representative for Alterli said that critical reporting played a critical role in understanding climate impacts.
“When individuals share what they witness and experience, those realities become data. This initiative transforms everyday observations into actionable insights that can support more informed climate responses,” the representative said.
The statement further said that beyond real-time reporting, the partnership reinforces Breathe Pakistan’s broader mission to drive practical climate solutions.
It went on to say that the partnership complements existing efforts such as carbon footprint tracking tools and national climate change conferences that convene policymakers, experts, businesses, and communities to move from conversation to action.
“Together, Breathe Pakistan and Alertli aim to position Pakistan at the forefront of citizen-powered, AI-supported approaches to climate resilience, demonstrating how media and technology can work in tandem to build a more informed and prepared society,” the statement concluded.
