The world premiere of Final Siren: Inside the AFL turned the iconic venue into a glitzy launch pad for Prime Video’s new sports docuseries.
Melbourne captain Max Gawn, Western Bulldogs star Marcus Bontempelli and recently retired Fremantle great Nat Fyfe led the player contingent, joined by AFL leadership and streaming executives for the global debut.
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The series tracks seven elite players through the 2025 Toyota AFL Premiership season, capturing both the public spectacle and private toll of top level footy.
Max Gawn and Marcus Bontempelli attend the Final Siren: Inside the AFL premiere at the MCG (image — Josh Chadwick/Getty Images for Amazon Prime Video)
Cast, crew and AFL figures attend the Final Siren: Inside the AFL premiere at the MCG (image — Josh Chadwick/Getty Images for Amazon Prime Video)
Marcus Bontempelli on the red carpet at the Final Siren: Inside the AFL premiere (image — Josh Chadwick/Getty Images for Amazon Prime Video)
Hwei Loke, head of Prime Video ANZ, and producer Sarah Christie at the Final Siren: Inside the AFL premiere (image — Josh Chadwick/Getty Images for Amazon Prime Video)
Marmalade attends the Final Siren: Inside the AFL premiere at the MCG (image — Josh Chadwick/Getty Images for Amazon Prime Video)
Beth Wallis, Bec Haagsma, Hwei Loke, Jess Roach, Andrew Dillon and Sarah Christie at the Final Siren: Inside the AFL premiere (image — Josh Chadwick/Getty Images for Amazon Prime Video)
Produced by Box To Box, the team behind Netflix hit Formula 1: Drive to Survive, the series promises unprecedented access aimed at showing the human side of the competition.
Cameras followed Gawn, Bontempelli, Fyfe, Toby Greene, Touk Miller, Cam Rayner and Dayne Zorko across one of the most fiercely contested seasons in recent memory.
The premiere comes ahead of a worldwide launch later this week, positioning the distinctly Australian AFL alongside other global sports that have found new audiences through documentary storytelling.
For the league, it is also a chance to showcase its personalities beyond match day highlights and press conferences.
Final Siren: Inside the AFL features never before seen footage from the 2025 season, including deeply personal moments away from the field.
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Take a look at the official trailer in the player below.
The series begins streaming in Australia and globally on Prime Video from Friday 27 February.
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