Chloé has always occupied a particular corner of fashion: romantic without being precious, bohemian without feeling costume-y, and luxurious in the way it prioritises movement, texture, and lightness over hard structure.
From the hands of Gabriella Hearst to Chemena Kamali, the Maison’s heritage has been solidifed: softly draped silhouettes, a modern appetite for airy dresses, scalloped lace, suede, the icon that is the Chloé Paddington, and artisanal embroidery. It feels as though “the Chloé girl” reads as a mood as much as a wardrobe – sun-warmed neutrals, fluid tailoring, and details that feel collected rather than contrived. It’s also the first-ever luxury fashion house to be B-Corp certified.
The good news? That sensibility isn’t limited to one logo. Across Paris, Copenhagen, Byron Bay, Sydney, London and beyond, a new set of labels are translating the same principles – soft volume, vintage-leaning prints, considered craftsmanship, and a balance of polish and nonchalance– into their own signatures. And below, we’ve rounded up 11 brands that capture that spirit.
1. Isabel Marant
Relaxed silhouettes and embroidered details give this label a lived-in elegance that feels instinctively chic rather than precious. Someone drawn to airy dresses and bohemian polish would likely gravitate toward its easy mix of romance and wear-anywhere cool.
2. Spell Byron Bay
Sun-washed linens, vintage-leaning prints, and sweeping maxis define the brand’s dreamy, coastal mood. It suits anyone who loves softness and femininity but wants their wardrobe to feel a little more barefoot and holiday-ready.
3. Zimmermann
Billowing tiered florals and clever colour play create pieces that feel lush without being heavy. Fans of fluid shapes and romantic statement dresses would find plenty to fall for here.
4. Dôen
Ruffles, lace trims, and delicate florals anchor the brand’s cottage-in-the-countryside fantasy. It appeals to those who favour softness, nostalgia, and layers that feel poetic rather than polished.
5. Maje
This cult Parisian label balances femininity with a subtle edge—think pleated skirts offset by biker boots or suede fringe. It’s ideal for shoppers who like romance in their wardrobe but with a confident, city-ready streak.
6. Sézane
With globally shipped ready-to-wear and endlessly versatile staples, the brand excels at building a modern Parisian closet. Soft blouses, suede trenches, and pretty knits make it a natural hunting ground for floaty, refined finds.
7. RIXO
Vintage silhouettes are reworked with contemporary ease, from ‘60s-leaning gowns to statement bridal looks. Anyone chasing romance with a retro twist would feel right at home in its prints and cuts.
7. Aje
Drama is the point here: oversized proportions, lace inserts, and sculptural denim appear season after season. Lovers of ornate details and unapologetically feminine shapes would appreciate the brand’s maximalist touch.
7. Maggie Marilyn
The Kiwi brand that’s captured our hearts. Preppy basics meet standout tailoring in collections that channel yacht-deck elegance and summer-holiday ease. It’s a good match for those who enjoy refined simplicity with the occasional show-stopping piece.
8. Oroton
Known for leather accessories but just as strong in ready-to-wear, the label offers A-line dresses, crisp shirting, and coordinating jewellery. Shoppers who like to assemble an entire polished look in one place would be well served here.
9. ARCINA ORI
Sheer fabrics, draped bodices, and lace accents push its collections into sultrier territory. It attracts those who enjoy flowing silhouettes with a grown-up, evening-leaning sensibility.
10. Skall Studio
Puffed dresses and soft knitwear define this quietly romantic Danish label. The appeal lies in its gentle volume and thoughtful textures—perfect for someone who values femininity without fuss.
11. SOEUR
Tailoring, neutral palettes, and clever layering give the brand a more structured kind of elegance. Leather accents and refined cuts make it attractive to anyone who prefers their romance tempered with polish.
