When Valentine’s Day rolls around in Australia, there’s one image that comes to all of our minds: a crisp box of long-stemmed red roses. Timeless. Classic. Elegant Basically the little black dress of romance.
Roses Only still does that better than anyone. But this year, they’re gently shaking things up and we’re very here for it.
For Valentine’s Day, Roses Only is proving it’s not just about playing the hits. The brand synonymous with grand romantic gestures has expanded its floral repertoire, launching a new collection that feels like a natural evolution rather than a hard left turn.
It’s less “same same” and more “oh, hello.”
The signature red box isn’t going anywhere. It’s still the emotional anchor, the safety net for last-minute lovers and lifelong romantics alike. But alongside it? A fresh wave of arrangements that lean into modern design, abstract flourishes and bold, eye-catching colour palettes that feel very now.
It’s romance, but with a little personality. A little artistry. A little 2026 energy.
Whether you’re shopping for your partner, your situationship, your best friend, or yourself (because self-love is very much on the invite list), this new range lets you say “I love you” in more than one visual language.
And if Valentine’s Day sneaks up on you this year? Consider this your reminder that flowers don’t suddenly stop being romantic on February 15. Roses Only has you covered before, during and after the big day.
Classic where it counts. Contemporary where it matters. Roses Only is expanding the vocabulary of love, and honestly, it’s about time.
