Shopping for kids this year feeling a slight sense of dread about what the youth of today actually want? You’re not alone! For many of us, it’s as mysterious as the true meaning of 6,7.
Luckily, we’ve done the hard yards for you, trawling every crevice of the internet to unearth the coolest toys across every age and stage. And while 2025’s gifting game is overflowing with clever gadgets and gizmos, sometimes nothing beats the joy of a good old bubble machine or a backyard slip-and-slide.
So whether you’re shopping for a fresh newborn bubba, a busy toddler, a craft-obsessed primary schooler, or a creative teen, we’ve rounded up the ultimate gifts for every kind of kid, budget and attention span.
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