With the Bihar Assembly elections approaching, Chief Minister Nitish Kumar has released a direct video message to voters, highlighting his government’s track record since 2005. He stated that before he came to power, ‘being called Bihari…was a matter of insult’. In his appeal, Kumar details significant improvements in law and order, infrastructure, and healthcare, with a special emphasis on women’s empowerment, a key voter base for his party. This digital campaign push comes as heavy rains disrupt on-ground political campaigning, forcing leaders to adopt alternative methods to reach the electorate. The message is part of a broader social media strategy to remind voters of his development work over the past two decades.