Not long after announcing its plans to spread to the skies, anime streamer Crunchyroll — or at least, its logo — is set to add its presence to the Formula 1 racetrack, via a partnership with driver Yuki Tsunoda.

Crunchyroll says that the logo will be on Tsunoda’s helmet during “key Grand Prix weekends,” beginning October 26. The locations it’d show up at include Mexico City, São Paulo, Qatar, and Abu Dhabi. 

In a statement from the press release, Tsunoda said, “Anime has always been a part of my life, so teaming up with Crunchyroll feels right I still watch a lot of shows like One Piece and Naruto, and they remind me why I enjoy anime — great stories, strong characters, and real emotion. Having the Crunchyroll logo on my helmet feels very special, like two big parts of my life coming together. To share that feeling with fans around the world through both racing and anime is really exciting.”

A video comment on the partnership was also uploaded on Tsunoda’s X (formerly Twitter) account.

Source: Press release