by Ahsan Washington
October 8, 2025
Prime Big Deal Days, a 48‑hour, members‑only shopping sprint
Each October, Amazon rolls out its Prime Day, now branded as Prime Big Deal Days, a 48‑hour, members‑only shopping sprint. In 2025, the event ran from Oct. 7- 8. During this short window, limited‑time price cuts pop up across a mix of categories, including fashion and beauty, home furnishings, tech, and beyond. Here are a few Black-led brands that offer decent discounts and are worth both a look and a purchase.
BLK & Bold Coffee
BLK & Bold Coffee, founded by Pernell Cezar Jr. and Rod Johnson, is a specialty coffee brand that leans into its mission, channeling five percent of its profits into youth and community initiatives. In Prime or Amazon promotions, the company has rolled out discounts and bundled offers for both its coffee and tea lines. When October’s Prime Days arrive, keep an eye on the “Coffee & Beverage” section or Amazon’s “and “Buy Black” tags to spot their listings. Because coffee is a consumable that’s light to ship, it often makes for a gift‑ready bundle.
The Lip Bar
The Lip Bar is a makeup line that offers vegan and cruelty‑free lipsticks and face products. It often slips in 25 % off deals in its past promos for Prime events. Keep an eye on the beauty and cosmetics sections throughout the rest of Amazon’s Prime Big Deal Days window.
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Lemlem
Lemlem, founded by Liya Kebede, delivers artisan‑crafted textiles, vacation‑ready apparel, and sustainably produced goods made in Africa. Items range from dresses and linen pants to knitwear and home items, which are perfect for days in between seasons. Discounts typically appear during Prime Big Deal Days. Summer and resort pieces see the cuts—while early fall clearance events move out the season’s stock. Lemlem’s official webshop and a network of retailers carry the line. Examine the reviews. Confirm the product’s authenticity when the listing appears on Amazon or through a third‑party vendor.
Brother Vellies
Brother Vellies’ lineup includes everything from vellies and breezy sandals to boots and sleek mules, and it also offers bags and other accessories. To illustrate, the Brother’s Scan N Cut Tote Bag retails at $99 on Amazon.
Andrea Iyamah
Andrea Iyamah, a designer whose repertoire includes dresses, swimwear, resort wear, and cover‑ups, often lets many of her pieces drift into discount mode, yielding price cuts. The Naru one‑piece swimsuit serves as a textbook example: once carrying a sticker price of nearly $280, it now fetches $168. Meanwhile, the brand’s bikini assortment spans across a price spectrum from $105 all the way down to $26.25.
Mother’s Shea by Eu’Genia
Mother’s Shea by Eu’Genia is a body and skin care line that carries whipped shea butter. It currently has a discount of about 16% on Amazon, where it’s priced at $25 instead of the original $30.
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