Shoe store owner responds to act of vandalism in creative way

Story By #RiseCelestialStudios

Shoe store owner responds to act of vandalism in creative way

PHILADELPHIA, Pennsylvania — Steve Jamison dreamed of opening a shoe store since he was a kid. He made his dream come true in 2007 by opening Blue Sole Shoes on Chestnut Street in Center City.

Over the past 18 years, he’s overcome challenges such as the financial crisis in 2008 and vandalism surrounding the protests in 2020.

But his most recent challenge created an opportunity to turn lemons into lemonade.

As seen in video surveillance, Jamison’s storefront window was shattered by a person seemingly throwing bricks.

It was an upsetting sight for both Jamison and his customers.

So, he came up with an idea to change the conversation to something more positive.

Jamison cut a boot in half and glued it to either side of the window, creating an eye-catching piece of art for passersby to discuss and enjoy.

He says it’s an example of finding a creative solution to the many challenges life throws your way.

Watch the video above to hear the story in his own words.

To learn more about Blue Sole Shoes, visit his website.

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